Thursday, 24 November 2011

My Mint Velvet Diary

A month or so ago I was approched by amazing fashion brand Mint Velvet and asked if I wanted to get involved with thier new “Mums In Style” feature. The basic concept came from the Mint Velvet founders who show that being a mum (and holding down a job, social life and all the other pressures modern women face) doesn’t mean sacrificing your style. So, Mint Velvet decided to pay homage to those mums who arrive at the school gates / the nursery / football club looking effortlessly cool / stylish (even if they’ve been knee deep in Marmite, unfinished homework, and floods of tears 5 minutes earlier).

To kick it all off, they asked me if I would like to write a mini diary for a week about what I wear as a modern mum. They supplied me with a couple of fabulous Mint Velvet pieces which I incorporated in to my capsule wardrobe and I got to work...
I have to say I was well impressed with everything I was sent and there's a few extra pieces I've got my eye on for Christmas! If you fancy reading my fashion diary then head over to Mint Velvet at the end of the week.

Mint Velvet was launched in October 2009 and now operates from 4 boutiques, over 70 concessions in premium department stores, and also online at The concept behind the brand is “relaxed glamour”. All 3 of the Founders are modern working mums who wanted a collection which fitted in with their busy lives and which enabled them to feel sexy and confident without having to spend hours styling outfits up. The whole collection is about ease of outfit building, comfort and confidence.

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