Wednesday, 23 June 2010

National Breastfeeding Awareness Week

This week is National Breastfeeding Awareness Week (21-27 June) so what’s it all about?

Well, since 1993, the National Breastfeeding Awareness Week (NBAW) has been run annually by the Department of Health as a key event for promoting breastfeeding.  The  main  aim  of the campaign is to raise  awareness of the health benefits of breastfeeding, increase  social  acceptance and  promote  support  for  breastfeeding.

I breastfed Mister A exclusively for the first 6 months until I went back to work and I would recommend it to everyone. Not only does it benefit baby but it’s also a lot cheaper than buying powdered milk. Breastfeeding for 6 months could save you around £300 on formula milk, which is a massive amount for those of us on Statutory Maternity Pay.

Obviously the benefits are much more important than costs so let’s have a look at what the NHS say:

“Breastfeeding also allows you and your baby to get closer - physically and emotionally. So while your child is feeding, the bond between you can grow stronger.
Bottle feeding does not give your baby the same ingredients as breast milk, which is designed to be easy for your baby to absorb and is perfect to help him/her grow and develop. Also, bottle feeding doesn't provide protection against infection and diseases."

Breastfeeding helps protect your baby against:
·         ear infections
·         gastro-intestinal infections
·         chest infections
·         urine infections
·         childhood diabetes
·         eczema
·         obesity
·         Asthma.

Breastfeeding helps protect mothers against:
·         ovarian cancer
·         breast cancer
·         Weak bones later in life.

“Women who breastfeed return to their pre-pregnancy figure faster.”

I’ll definitely be breastfeeding this time round especially knowing that it will help me get back in to shape quicker!

There are lots of events taking place all over the country in conjunction with NBAW and if you’re lucky enough to live near to a Pretty Pregnant store (Marylebone, Clapham, East Dulwich, Kings Road or Edinburgh) then you can’t afford to miss out. They have store events running throughout the week offering drop in afternoons with the following...

P     Peer Counsellors from La Leche, Breast Feeding Mothers Association, The NCT and the NHS will be present to give a talk on all the benefits, offer helpful advice and any useful hints/tips.

All   Customers will be offered a free bra fit to highlight the importance of the right fit at the right time, as well as a gift bag packed with useful info from the NHS and cute gifts from Bravado, HOT milk, Amoralia and lots of others.

Join Pretty Pregnant’s Facebook page this week to be entered into their free prize draw to win a Bébé au Lait nursing cover or Lilypadz starter kit – Both essentials for nursing!

For more info see or T: 02082994438

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